Client: Wiesław Czuz
Visual identity for my father’s passion:
Handcrafted Biological apple juice.
Services: branding, graphic design
π Soki // local real apple juice manufacture.
The customer was Wiesław Czuz for whom taking care of apple orchard is a life passion; unfortunately, not connected with the main source of income.
Orchard-keeping as a hobby. And as we know, hobbies were never important enough to draw any designers’ attention.
The juice was produced on a small scale and on a low budget; becomes a unique product distributed mainly among friends. The differences in the combinations of a strain of juice make each of the batch unique in taste and in colour.
Low circulation of eco friendly packaging: cardboard + graphics designed for DIY small scale production by the use of self made screen printing studio.