Following brand strategy „We Ignite” the concept represents the source of counterculture, vibrant energy and diverse audiences of this iconic powerhouse. Logo doesnt sit in fixed place anymore, but also acts like a hotspot, heating up with color neighbouring mage and text. The brand has many adaptable branches to address Roundhouse various programme strands (managed internally - like festivals, intranet or coworking spaces) as well as appeal to diverse gig fans and young people who seek music community and guidance in their music career.

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Leading with our new core brand colours, we wanted to evoke the fearless energy of light and passion, representing the Roundhouse mission as a haven for creative trailblazers, groundbreaking events and communities that are not afraid to start new initiatives.

The rebrand allows for freedom within external design preferences with an extended colour palette and diverse typeface selection. Centre-aligned masthead answers the need for accessibility and brand positioning when the logo isn’t powerful and visible enough.

OZIK (Nuform Foundry) is used in headlines, creating a more youthful and memorable vibe; whilst Works Sans (Wei Huang) is used for body copy, is more accessible and allows for focus on the messaging.

The Roundhouse logo is now rendered in the brand typeface, OZIK and comes in three brand colours. To represent the brand concept, we created a hotspot which lights up environments in other areas of design work. Dynamic gradients extend the idea of light beaming onto content.